CLIENT

Kellogg's 

ROLE

Lead Product Designer

RESPONSIBILITES

Wireframes, Product Design, Prototypes, Design System, Asset Creation

TOOLS

Sketch, Zeplin, InDesign,
InVision

HI-Macbook

Happy Inside

SUMMARY

In 2018, Kellogg's debuted a new brand and new product - Happy Inside, a probiotic cereal. Our task was to successfully introduce the product and explain the health benefits of Happy Inside. We worked quickly to create a responsive, mobile-first site as well as a library of photography and assets to use in perpetuity. In order for the Happy Inside audience (proactive wellness seekers) to understand the science behind digestive wellness, and what the health benefits of the product were, we created a friendly and easy-to-understand tone of voice accompanied by simple illustrations to explain the science behind prebiotics, probiotics, and fiber. We also createda first-in-class Amazon A+ page and Amazon storefront to build trust with users and further drive trial of the product.

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Design Process

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Design Principles

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HONEST
Happy Inside is matter-of-
fact about digestive health, and we wanted the design to reflect that honesty. We used straightforward photography, a friendly typeface, and a modular grid to create a sense of brand transparency.
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ACCESSIBLE
By employing the use of the brand's bright colors and illustrations, we're able to create a juxtapostion of scientific content with simple illustrations, making the information feel accessible and easy to understand.
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FUN
Using simple animations for interactive elements, paired with the overall friendly design elements of the brand, we've created an experience that feels bright, colorful, and makes the brand and digestive wellness something fun to learn about.
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BALANCED
Happy Inside isn't just about balancing your wellness, but balancing your routine as well, and we represent this by creating visual contrast between bold pops of color with simple but elegant spaces for the eyes to rest.

Design System

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Motion Design

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Small, subtle interactions that reinforce the brand tone and aesthetic.

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Photography

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Typography

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UI Design

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HI-iphone

ABOUT

I'm a Brooklyn-based product designer and illustrator. I specialize in experience design (UX/UI) as well as digital illustration.

ABOUT

I'm a Brooklyn-based product designer and illustrator. I specialize in experience design (UX/UI) as well as digital illustration.

CONTACT

For inquiries or questions, you can email me at hello [at] carinatous.com. I'm currently available for fulltime and freelance work.

SOCIAL

Interested in seeing me elsewhere? Follow me on social media: Twitter  |  Instagram  |  INPRNT

OTHER

Hey, thanks for looking at my work. And for reading everything in the footer, too. You've got an eye for detail.

All work © Carina Tous 2017.

All work © Carina Tous 2018.