CLIENT

Kellogg's 

ROLE

Lead Product Designer

RESPONSIBILITES

Wireframes, Product Design, Prototypes, Design System, Asset Creation

TOOLS

Sketch, Zeplin, InDesign,
InVision

Happy Inside

SUMMARY

In 2018, Kellogg's debuted a new brand and new product - Happy Inside, a probiotic cereal. Our task was to successfully introduce the product and explain the health benefits of Happy Inside. We worked quickly to create a responsive, mobile-first site as well as a library of photography and assets to use in perpetuity. In order for the Happy Inside audience (proactive wellness seekers) to understand the science behind digestive wellness, and what the health benefits of the product were, we created a friendly and easy-to-understand tone of voice accompanied by simple illustrations to explain the science behind prebiotics, probiotics, and fiber. We also createda first-in-class Amazon A+ page and Amazon storefront to build trust with users and further drive trial of the product.

Design Process

Design Principles

HONEST

Happy Inside is matter-of-
fact about digestive health, and we wanted the design to reflect that honesty. We used straightforward photography, a friendly typeface, and a modular grid to create a sense of brand transparency.

ACCESSIBLE

By employing the use of the brand's bright colors and illustrations, we're able to create a juxtapostion of scientific content with simple illustrations, making the information feel accessible and easy to understand.

FUN

Using simple animations for interactive elements, paired with the overall friendly design elements of the brand, we've created an experience that feels bright, colorful, and makes the brand and digestive wellness something fun to learn about.

BALANCED

Happy Inside isn't just about balancing your wellness, but balancing your routine as well, and we represent this by creating visual contrast between bold pops of color with simple but elegant spaces for the eyes to rest.

Design System

Motion Design

Small, subtle interactions that reinforce the brand tone and aesthetic.

Photography

Typography

UI Design

CONTACT

For inquiries or questions, you can email me at hello [at] carinatous.com. I'm currently available for fulltime and freelance work.

SOCIAL

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OTHER

Hey, thanks for looking at my work. And for reading everything in the footer, too. You've got an eye for detail.