CLIENT

MINI Cooper

ROLE

Lead Product Designer

RESPONSIBILITES

Wireframes, Product Design, Prototypes

TOOLS

Sketch, Zeplin, InDesign,
InVision

MINI Cooper Owner's Portal

SUMMARY

In 2018, MINI Cooper began the long process of refreshing their website and digital brand. A part of this large-scale project was creating an Owner's Portal for MINI Cooper users, but using the BMW IT portal framework. At first, the project was meant to be more of a "re-skin" project, but while working with the BMW and MINI clients, they trusted us to take the design a bit further, as long as it worked within their framework. The result was a responsive, heavily branded portal for users to add their MINI, track its status, get more information about the make and model, and act as an aggregate of useful information.

Design Process

Design Guidelines

Introducing Product Tiles

Many digital considerations didn't exist in the MINI Cooper Brand CI. One of the assets this project was able to create was a new format for MINI to use: the always-useful product tile: available in full width (12 column), half width (6 column) and a third width (4 column).

Typography

UI Design

CONTACT

For inquiries or questions, you can email me at hello [at] carinatous.com. I'm currently available for fulltime and freelance work.

SOCIAL

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OTHER

Hey, thanks for looking at my work. And for reading everything in the footer, too. You've got an eye for detail.