CLIENT

MINI Cooper

ROLE

Lead Product Designer

RESPONSIBILITES

Wireframes, Product Design, Prototypes

TOOLS

Sketch, Zeplin, InDesign,
InVision

MINI-portal-macbook@2x

MINI Cooper Owner's Portal

SUMMARY

In 2018, MINI Cooper began the long process of refreshing their website and digital brand. A part of this large-scale project was creating an Owner's Portal for MINI Cooper users, but using the BMW IT portal framework. At first, the project was meant to be more of a "re-skin" project, but while working with the BMW and MINI clients, they trusted us to take the design a bit further, as long as it worked within their framework. The result was a responsive, heavily branded portal for users to add their MINI, track its status, get more information about the make and model, and act as an aggregate of useful information.

MINI-comp

Design Process

mini-sketch
mini-ux-comp-sm

Design Guidelines

mini-ci

Introducing Product Tiles

Tile 3col 2@2x

Many digital considerations didn't exist in the MINI Cooper Brand CI. One of the assets this project was able to create was a new format for MINI to use: the always-useful product tile: available in full width (12 column), half width (6 column) and a third width (4 column).

Tile 3col 1@2x
Tile Full Width@2x
Tile Half Width@2x
Tile Half Width 2@2x

Typography

mini-type@2x

UI Design

mini-ui-comp-sm
mini-monitor-comp
mini-mobile

ABOUT

I'm a Brooklyn-based product designer and illustrator. I specialize in experience design (UX/UI) as well as digital illustration.

ABOUT

I'm a Brooklyn-based product designer and illustrator. I specialize in experience design (UX/UI) as well as digital illustration.

CONTACT

For inquiries or questions, you can email me at hello [at] carinatous.com. I'm currently available for fulltime and freelance work.

SOCIAL

Interested in seeing me elsewhere? Follow me:
WNW  | Etsy |  Twitter |  Instagram  |  INPRNT

OTHER

Hey, thanks for looking at my work. And for reading everything in the footer, too. You've got an eye for detail.

All work © Carina Tous 2020.

All work © Carina Tous 2018.